1 minute read / July 15, 2026
On 14 July 2026 the European Commission published new guidelines outlining how Europe’s Natura 2000 network of protected areas can act as a powerful driver of Sustainable Tourism, while safeguarding the habitats and species it is designed to protect.
Natura 2000 lies at the heart of EU nature conservation policy, bringing together more than 27,000 sites across Member States. Covering nearly one-fifth of EU land and over 10% of its sea area, the network allows economic activities, including tourism, provided they do not undermine conservation objectives. The new guidelines focus on striking that balance.
Tourism represents a substantial share of the EU economy, contributing 7.1% of gross value added (around €807 billion in 2024) and supporting more than 20 million jobs.
Within Natura 2000 sites, visitor activity generates between €50 and €85 billion annually and sustains up to 2 million full-time equivalent jobs, particularly in rural, coastal and mountainous regions.
The guidelines provide a framework for the planning and management of Natura 2000 sites that integrates tourism and recreational activities while highlighting the growing importance of ecotourism – responsible travel that conserves the environment and benefits local communities.
Since the early 1990s, ecotourism has grown at an annual rate of up to 34%, significantly outpacing the broader tourism sector.
