1 minute read / December 6, 2023
The European Commission revealed the 2024 European Capital and Green Pioneer of Smart Tourism, recognising their outstanding achievements in accessibility, sustainability, digitalisation, and cultural heritage & creativity as exceptional tourism destinations: Dublin (Ireland) and Grosseto (Italy) have been selected as the winners!
The European Capital of Smart Tourism competition aims to promote smart tourism in the EU by rewarding cities for their pioneering smart tourism approaches in accessibility, digitalisation, sustainability, and cultural heritage and creativity. Built on the successful experience of a preparatory action proposed by the European Parliament, the initiative seeks to foster innovative, sustainable, and inclusive tourism development, as well as spread and facilitate the exchange of best practices.
The European Green Pioneer of Smart Tourism is the successor of the European Destinations of Excellence (EDEN) competition. It aims to recognise and reward smaller destinations that have put in place successful strategies to boost sustainable tourism through green transition practices. The competition is founded upon the principle of promoting the development of sustainable tourism in destinations which brings value to the economy, the planet and people.